Introduction of Tsuboya Yachimun Street:)

"Solutions from a tourism linkage perspective "

On the previous page, I will look at linkages other than ★5.

Physical Linlages

As a structural linkage, I thought that it would be possible to put an art work of Tsuboya ware in addition to the stone pavement of Ryukyu limestone.
For example, I thought it would be preferable to have an original Tsuboya ware or Chimun-dori, such as putting Tsuboya ware outside or using a street lamp as Tsuboya ware.

Infomational Linkages

The information linkage was rated ★5, so I will omit it.

Visual Linkages

As a visual linkage, I think it is important for tourists to enjoy watching it. Therefore, I think that using Shisa is the best way to judge the uniqueness of Okinawa at a glance.
However, since this is Tsuboya Yachimun Street, I thought it was necessary to have Tsuboya Yachimun Street in addition to Okinawa.
Therefore, I thought that Tsuboya Yachimun and Chimun-dori would be more like if there were things like the one on the right everywhere besides Shisa.

Transportation Linkages

The transportation linkage was rated ★5, so I will omit it.

Promotional/Economic Linkages

We thought this event was very suitable for economic and promotional linkages.
At this event, we are trying to attract tourists by discount sales, and by doing a stamp rally, you can visit each store.
However, I felt that the biggest issue was the low awareness of this event.
So how do you increase awareness? My thoughts are the use of SNS, the use of local information centers, posting on bulletin boards, and postings on shops that are popular with young people.
Especially for young people today, SNS is a place to collect information. With Instagram's story feature, I'm sure it will catch the eye of someone in the world. Therefore, if you want to attract young people, SNS announcements will be the key.
In addition, for different generations, we can expect the effect of using the local information dissemination place. In local areas, there are information centers and some bulletin boards on Yachimun Street. By utilizing them, I thought that it would be effective for different generations, especially those of us in their 20s and 30s.

Interpretive Linkages

The reason why the evaluation here is so low is that I could not find the pamphlet of Tsuboya Yachimun Street.
Even if I couldn't find it, I thought that by putting the pamphlet in an easy-to-understand place, it should be absolutely visible to those who visited Tsuboya and Chimun-dori.
Therefore, I think that by installing it at the doorway and distributing it at the store, anyone who passes through Tsuboya Yachimun Street can stimulate their knowledge of Yachimun Street.