Introduction of Tsuboya Yachimun Street:)

"Evaluation and issues from the perspective of tourism linkage"

"Evaluation from the perspective of tourism linkage"

Each linkage	Explanation	Evaluation	Photograph
>Physical Linkages	Cobblestones on Yachimun Street	★★★
Infomational Linkages	Maps of Yachimun Street	★★★★★
Visual Linkages	Shisa on Yachimun Street	★★★★
Transportation Linkages	Stations around Yachimun Street	★★★★★
Promotional/Economic Linkages	Leaflet for Yachimun Street event	★★★★
Interpretive Linlages	Pamphlet of Yachimun Street	★★

"Issues from the perspective of tourism linkage"

Physical Linkages

Here, I thought of the stone pavement of Yachimun Street as a structural linkage.
The evaluation there was ★3 out of ★5.
The reason is that the stone pavement made of Ryukyu limestone has a strong Okinawan element and can be enjoyed by tourists. In addition to that, I thought it would be better to have a structure unique to Tsuboya Yachimun Street.

Infomational Linkages

Here, the map of Yachimun Street is designated as the information linkage.
The evaluation there was a perfect score of ★5 out of ★5.
This map not only explains the roadside of Tsuboya Yachimun Street, but also introduces the shops in an easy-to-understand manner. I thought that I could fully help tourists with tourist information, and I didn't think there were any particular issues.

Visual Linkages

Here, Yachimun-dori Shisa was designated as the visual linkage.
The evaluation there was ★4 out of ★5.
This Shisa is a Shisa along Prefectural Road 330 and is easily visible to the human eye.
Therefore, by looking at this Shisa, I think that you can tell at a glance that this is a tourist destination, but I felt that there was a problem that you could not tell at a glance that it was Tsuboya Yachimun Street.

Transportation Linkages

Here, the stations around Yachimun Street are designated as traffic linkages.
The evaluation there was a perfect score of ★5 out of ★5.
Within a 10-minute walk, there are two monorail stations, two bus stops, and a parking lot nearby, so I didn't feel that much of a challenge because of the ample traffic linkage.

Promotional/Economic Linkages

Here, we have designated the leaflets for the Yachimun Street event as economic and promotional linkages.
The evaluation there was ★4 out of ★5.
I thought the event in this leaflet was very suitable for economic and promotional linkages.
At this event, we are trying to attract tourists by discount sales, and by doing a stamp rally, you can visit each store.
However, I did not find this information until I started searching "Tsuboya Yachimun Street". In other words, I felt that the problem was that it was not well known because it could not be found without searching for information.

Interpretive Linkages

Here, the pamphlet of Yachimun Street is designated as the interpretation linkage.
The evaluation there was ★2 out of ★5.
This pamphlet was obtained at the Tsuboya Pottery Museum. Therefore, Tsuboya and Chimun-dori are also mentioned, but the main content is the Tsuboya Yachimun Museum.
Therefore, I thought that the contents of this pamphlet were insufficient for information on Tsuboya and Chimun-dori.
Also, the place where the pamphlet was located was only in the Tsuboya Pottery Museum, and there was nothing like a pamphlet outside where people could see it.